Friday, June 19, 2009

On the third Friday of First Book Fun...

We sent off someone who has been with the organization from the very beginning...one of our first employees who Kyle Zimmer was very reluctant to see go. It seems that she had been with the organization for more than a decade and was one of the key players of the organization. It was a major going away party and the people who have been with the organization for awhile now were all very teary eyed.

Going through the files of First Book, it seems that there's a high turnover rate and I wondered back to my experiences of being a tutor and what implications of this is. Of course, First Book does have an institutional memory on its computer drives where transient people like myself can see the history of the organization from the inside out.

Looking back to the previous friday entry, I just realized that I have not explained much about the What Book Got You Hooked? Campaign, essentially the campaign was started three summers ago to engage the donor base, so it was an interactive campaign to try to get the donor involved. So First Book asks the donors what book got them to really enjoy and hooked on reading and the site features the favorite books of celebrities. I believe there are over 80 celebrities featured on the site currently. The campaign's climatic closing inovles people from all 50 united states voting for the state they want to see receiving 50,000 books for the recipient groups in that state.

Voting is suppose to open on July 15th but check on the site to make sure:

http://booksforkids.firstbook.org/whatbook/

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